This month we are talking about ways to make more money in your business. After we talked about the way to select ways to develop new revenue streams, we will talk about how to execute on starting and growing those revenue streams.
Let's first list a few revenue streams:
1. Start a new business
2. Develop a new product/service in your existing business
3. Expand in a new market: geographic or demographic
4. Develop partnerships with complimentary businesses and cross-sell
5. Write a book about your expertise
There are other ways to expand your business, so please write some of your favorite ones in the comments. This week we are exploring some ways to implement the strategies mentioned above.
The first step in working on any of these ideas is to write down the ideas you have about starting the business or the revenue stream. Once you list them all in the order you have them in your head, you start arranging them in a mind map, so you can figure out how they work together. This is a great way to make sure that you cover all the ideas that are in your head. Many times we think that the ideas we have will stay in our head - writing them down ensures that we don't lose them.
The second step is deciding what stream of income we are going to pursue first. After it passes the values test and we establish that this stream works with the mission and the vision, we figure out the actions that we need to do in order to start and grow the income stream.
If developing different products/services or expanding in new markets, your business plan is a great way to have a working action plan. The most important thing about a business plan is to use it continuously. It is not supposed to stay on a shelf, it is supposed to be worked on. A business plan is meant to be changed according to the needs of the business.
If your goal is to develop partnerships with complimentary businesses, you can consider business that are in areas that are also needed for your clients. While you can get referrals from your partners and make money from those sales, there is also the added possibility of making money by becoming an affiliate for your partners and making money from referring clients to them. You can also increase your revenue from these partnerships when your partners sell your products/services - while you pay them a commission or affiliate fee, your sales increase.
Many business people share their expertise through books they write, while also leveling up their expert status. This may not be a huge source of revenue but it can bring some money from book sales while also opening doors to new opportunities: speaking engagements, workshops and seminars related to your field of expertise.
These are a few ideas that hopefully will give you some food for thought. Please add your own ideas in the comments and let's exchange some interesting thoughts.